Alice Cooper – Welcome To My Nightmare

Author: BD Joyce

Alice Cooper – Welcome To My Nightmare
  • Artist: Alice Cooper
  • Album: Welcome To My Nightmare
  • Year of Release: 1975
  • Country: USA
  • Label: Atlantic / Rhino
  • Format: Jewelcase CD
  • Catalogue Number: 8122-74383-2

Although ostensibly the eighth release under the Alice Cooper banner, Welcome To My Nightmare should in many ways be considered the debut album of Alice Cooper, former vocalist of Alice Cooper, the band. Prior to this album, Alice Cooper was very much a collective, a fully-functioning band, a gang of five friends who collaborated on their music, forging an almost telepathic musical link over more than a decade, a decade during which they released at least one stone-cold classic album, and a handful of good to great works which have stood the test of time in spectacular fashion. All good things, however, must come to an end, and 1973’s Muscle Of Love, while a long way from the disaster that it is occasionally portrayed as, was clear evidence of the waning powers of the group, and of the friction and disharmony that ultimately pulled the band apart. Indeed, the success of Welcome To My Nightmare became the final nail in the band’s coffin, the album’s huge sales and enormous popularity providing the affirmation that Cooper needed to strike out on his own in perpetuity. Or at least almost perpetuity. Happily, the late 1990s saw time do its healing work, resulting in a thawing of relations between the members of the original Alice Cooper line-up has seen them writing and performing together sporadically over the past twenty years, as Cooper has revisited the sound that propelled the band to their initial successes.

Understanding the circumstances of the dissolution of the original Alice Cooper is helpful in allowing the listener to accept the solo version of Alice Cooper as something of an inevitability, rather than an unexpected turn of events, and this softens the disappointment of the absence of Buxton, Bruce, Dunaway and Smith. Although they were far from a one-dimensional band, with a wide array of influences surfacing across seven albums, their best work had a white-hot, proto-punk intensity, borne out of the tough clubs and bars of the industrial cities of the American North-East, the same circuit that produced The Stooges, The MC5 and Ramones, all bands with a similar uncompromising spirit to Alice Cooper. The rough edges and free-wheeling fervour engendered by the band’s circumstances, adding the nurture to the band’s innate nature remains one of the most appealing components of the early Alice Cooper sound, and there is no doubt that right from the outset of Cooper’s solo career, that these edges were intentionally smoothed, with the emphasis shifting from the delivery of the songs to the composition itself. Although this is initially disheartening for a listener drawn to the unfettered sound of early Alice Cooper, the calibre of the songs themselves makes it difficult to avoid being converted to the cause, and once this happens, one can enjoy this magnificent album, unencumbered by the need to compare and contrast with the more underground charms of Love It To Death, or Killer.

Welcome To My Nightmare is much more than simply a magnificent set of songs, however. Although School’s Out had flirted with the idea in a slightly non-linear way, this time round, with the resources and cast of musicians available to translate his aspirations into reality, Cooper, rather in the vogue of the time, fully embraced the idea of the concept album. Ably assisted by the now in-demand Bob Ezrin, Cooper assembled a fine supporting cast borrowed mainly from Lou Reed’s band, including the excellent Dick Wagner and Steve Hunter on guitars, and Prakash John holding down the low end. It almost goes without saying that any bass player that spent time with George Clinton’s outstandingly funky Parliament / Funkadelic collective would be a worthy addition to any band, and he more than proves his worth here, his sparkling basslines a notable feature of many of the best tracks. As if that were not enough bass firepower, the legendary Tony Levin of King Crimson (and literally 500 albums released by artists as diverse as John Lennon, Carly Simon and Buddy Rich) pops up on the title track, and closer ‘Escape’. Pulling everything together is the much-sampled Vincent Price, probably the most recognisable voice in horror, narrating the journey through the nightmares of a child named ‘Steven’, also the name of one of the most memorable songs on an album almost overflowing with them.

The aforementioned title track is the perfect introduction to the new Alice Cooper sound. The slick, smooth funk wrongfoots a listener expecting an up-tempo and energetic start, but in fact the understated nature of the insidiously catchy song draws us in, almost imperceptibly, into Steven’s nightmares. The song is expertly-paced, and Cooper’s vocal is disquieting in its intimacy. In the gradual addition of the various layers of the track, from the fantastic texture of the steel-stringed acoustic guitars of the first part of the song, through to the subtle Steely Dan organs, and the clipped rhythms of the wah-enhanced electric guitars, the deliberate way in which the song is constructed to maximise the impact of each of the constituent elements is a masterclass in songcraft. A cinematic bridge section, which utilises a gorgeous string and horn arrangement adds depth and complexity to an already beguiling mix, and the descending horn figure that eventually develops is worthy of a Curtis Mayfield or Marvin Gaye hit, adding dripping layers of funk and soul, and setting the scene brilliantly for an album that at this point can go almost anywhere across the remaining tracks.

And while we’re not quite talking Zappa levels of eclecticism here, Welcome To My Nightmare is indeed a wide-ranging album that is uses a variety of moods and genres to tell its story. The shit-kicking rock ‘n’ roll that we are waiting for is provided by the joyful ‘Department Of Youth’ and the brilliant and slightly queasy tale of necrophilia that is ‘Cold Ethyl’, ”The Black Widow’ brings the camp, occult proto-metal, and ‘Some Folks’ sees a return to the kind of jazz hands brandishing, Broadway theatricality that the original band explored on School’s Out. And where the title track is the album in microcosm, displaying Cooper’s deft use of melody and arrangement to construct a progressive, but never less than memorable song, every one of the tracks named above contain moments of magic, fine details that are a testament to the world-class level of diligence, thought and love that has been poured into every second of the album. ‘Department Of Youth’ switches between an economic groove and the kind of half-time wall of sound that wouldn’t sound out of place on a Phil Spector production, before a triumphant coda which achieves the almost unheard of feat of successfully adding a children’s choir to a rock song, without it sounding trite and tacky. ‘Cold Ethyl’ is an irresistible Stones-meets-Kiss glam stomp that guarantees a good time from the first hit of the cowbell, and ‘The Black Widow’ combines delightfully fuzzy riffage, with stacked vocal harmonies and intricate instrumentation, before a marching band finale once again sees Cooper subverting classic Americana for his own devious ends. The cabaret of ‘Some Folks’, for all of the variety that it brings to proceedings, is one of the weaker tracks on the record, but even so, thrills with Prakash John’s phenomenal bass work, which offers a spiky contrast to the smooth sonics of the rest of the band, almost poking into the space left by the guitars and drums with delicious, syncopated runs.

The twin jewels in the album’s crown though, are the two ballads, very different in tone if not their musical quality. ‘Steven’, the main theme for the album’s protagonist, which features Cooper singing in first person at points, allowing us access to Steven’s internal monologue, is a return to the kind of creepy horror-rock that we have previously encountered on Killer and Love It To Death, in the form of ‘Dead Babies’ and ‘The Ballad Of Dwight Fry’. A true rock opera, in multiple parts, the track positions the listener firstly in a cold, eldritch room, the harpsichord lines adding a cinematic quality, before we venture into dusty corridors in search of deliverance, passing long-forgotten rooms, encountering snatches of strings and woodwind as we go, feeling our way through a shadow world. A twinkling piano melody, redolent of Mike Oldfield’s ‘Tubular Bells’, introduces the much more opulent, Grand Guignol climax, in which Cooper sings Steven’s name over and again, atop dramatic pianos and strings. The decision to eschew the temptation of smothering the conclusion to the song in crashing guitars, instead favouring sonorous piano chords, is expertly-judged, bringing a rich and solemn depth to a track that could so easily descend into the cliché that it avoids. ‘Only Women Bleed’ is even better, an utterly world class song that might be the best thing Cooper has ever put his name to. An almost country-sounding ballad, the track is perfectly conceived, and immaculately arranged and performed. Once again demonstrating Ezrin’s gift for clever use of classical instrumentation, the horns that accompany the gentle arpeggio that commences the song are sweet, but not cloying, reminiscent of a more restrained take on George Martin’s much-maligned work on The Beatles’ Let It Be. The star of the show here though, is Cooper’s sweeping vocal melody, which he delivers in an angelic tone that demonstrates that immense and sometimes under-utilised talent that lies at the heart of a sometimes under-appreciated vocalist. As Cooper intones the utterly gorgeous descending melody line that makes up the pre-chorus – ‘She cries alone at night too often / He smokes and drinks and doesn’t come home at all’ – he achieves a truly tear-jerking quality that we rarely find in the irreverent world in which Cooper operates, his voice thick with an emotion that appropriately reflects what seems to be the unironically weighty subject matter, lamenting the life of a battered woman, who is presumably Steven’s mother. Perhaps wary of dwelling for too long in this lugubrious space, an electric organ ushers in wonderfully atmospheric strings that in turn lead us to a majestic instrumental section where the guitars transport the listener to an altogether more blissful state, the light at the end of the tunnel. A light that the final track, ‘Escape’ makes concrete. The song itself is a serviceable cover of a rather obscure single by The Hollywood Stars, but it is chosen surely for it’s subject matter, and carefree bubblegum pop feel. It’s not the best thing on the album, but it is undoubtedly thematically important in the way that it completes Steven’s story.

The sense of completeness is the overriding feeling that one is left with, once the final notes of Welcome To My Nightmare fade. After a partially self-inflicted period in the doldrums during the early 1980s, Cooper ultimately returned to huge commercial success later in that same decade, but although the likes of Constrictor and Trash are strong works, they do not quite capture the magic of his very first solo album, which is simply a perfect storm of sharp and unforgettable songs, played by great musicians performing at the top of their game, all in service of a unifying concept which allows a varied set of songs to hang together so effectively. It may not quite best Billion Dollar Babies, the high watermark of the original Alice Cooper quintet, but for the man himself, it represents the second of a pair of twin peaks that cement his monumental contribution to rock ‘n’ roll forevermore.

Score: 90%

Alice Cooper – Love It To Death

Author: BD Joyce

Alice Cooper – Love It To Death
  • Artist: Alice Cooper
  • Album: Love It To Death
  • Year of Release: 1971
  • Country: USA
  • Label: Warner
  • Format: Jewelcase CD
  • Catalogue Number: 07599271872

1971 saw Alice Cooper approaching something of a crossroads, with perhaps their long-term career dependent on them choosing the correct path. Following two albums of adequate psychedelic rock, which showed glimpses of what they could become, not least in their innate ability to craft a melodic hook within a framework of wild, unrestrained rock ‘n’ roll, continuing straight down the road immediately in front of them might represent the path of least resistance, but at the same time, it was likely that the band would struggle to travel fast enough to escape the pull of their influences. Fortunately for the rest of the hard rock universe, before Alice Cooper made their decision on which way to turn, they met a young man by the name of Bob Ezrin. Ezrin was nineteen years old, and boasted little track record in the music industry that Alice Cooper were trying to navigate their way through. As out of demand then, as he is in demand now, Ezrin was not the band’s first choice to produce Love It To Death, but the band were the beneficiary of the lack of interest on the part of Jack Richardson, who sent the rookie Ezrin in his stead. Ezrin’s presence in the control room was considerably more than incidental, however, and indeed so integral did he become to Alice Cooper, that the man himself has referred to Ezrin as their “George Martin”, and his influence on the band was as profound as Martin’s own influence was on The Beatles. It is, quite simply, impossibly to imagine Alice Cooper’s storied discography and enduring career without the input of man who may have had no production credits prior to Love It To Death, but did his job so successfully, that just a decade later, he had manned the desk for such luminaries as Aerosmith, Pink Floyd, Lou Reed and, most importantly of all, the Rock Horror Picture Show‘s Tim Curry.

Ezrin’s biggest contribution to what became the unmistakeable sound of Alice Cooper lies in his unstinting dedication to persuading the band to ditch their psychedelic jams in favour of a more straight-to-the-point take on the kind of Detroit rock ‘n’ roll that the band were now surrounded by, after their relocation to Michigan, from the rather less sympathetic climes of Los Angeles. It was not that the band didn’t have it in them – a handful of tracks from their first two records present clear evidence that Alice Cooper could adopt a more focussed and aggressive approach when the mood took them, but it seems that they needed a certain amount of encouragement to convince them to stop hedging their bets on the more eclectic, genre-hopping sound that characterised their early work. Ezrin was prepared to persuade, and his lengthy, enforced rehearsal sessions eventually saw the band come round to his way of thinking, and recognise not only the power of tight, concise songwriting, but the power that they were able to generate when they devoted their energy and considerable talents to the conventionally-structured pop song. With the dynamic of the band shifted accordingly, and their avant-garde sensibilities used as adornments to decorate the song, rather than as the central framework on which the melodies were hung, Alice Cooper attained their final form, a versatile hard rock band, with a penchant for the theatrical, and a weird streak just wide enough to intrigue, but not to repel the masses.

Although ‘Caught In A Dream’ exhibits all of elements that come together to make Love It To Death the superb album that it is, it’s a blockbuster chorus away from being the song that Alice Cooper so badly want it to be, and is ultimately one of the less memorable tracks on the album, and a very slightly false start, despite the half-smiles that begin to form as the listener recognises the potential latent in a glam stomp reminiscent of the sound that the Mick Ronson-assisted David Bowie will adopt in a few short years. If ‘Caught In A Dream’ sees the engines started and the countdown commencing though, this particular oddity blasts into the stratosphere as soon as the downbeat, but unmistakeable opening chords of ‘I’m Eighteen’ ring out. Without doubt, the first truly canonical song of the band’s back catalogue, ‘I’m Eighteen’ sees the band’s longstanding ability to craft infectious vocal melodies meet their new-found enthusiasm for conventional song structures head-on, and the results of that highly successful union is a track that sounds both classic and fresh half a century later. There’s more to the song’s enduring appeal than simply a catchy hook though. What makes ‘I’m Eighteen’ such an achievement is the way in which Alice Cooper’s lyric and vocal perfectly express the petulant alienation of small-town youth. There are, of course, numerous songs which celebrate the carefree nature of teenage existence, but ‘I’m Eighteen’ seems, in some respects at least, more authentic, for the way in which it gives voice to anxieties and difficulties inherent to a segment of the population that are perceived by the rest of the adult population as naive and innocent, while at the same time they are dealing with incipient adulthood, outgrowing the childhood that so constrained them. As Cooper sings, “I got a baby’s brain and an old man’s heart / Took eighteen years to get this far / Don’t always know what I’m talking about / Feels like I’m livin’ in the middle of doubt”. His intonation of the excellent chorus is both defiant and weary, a true portrayal of the human experience, and as such, although Cooper himself may be much closer to 80, ‘I’m Eighteen’ remains a timeless classic that speaks to each successive generation of teenagers anew.

‘I’m Eighteen’ is not the only utterly essential Alice Cooper classic housed by Love It To Death. At the other end of the record, penultimate track ‘The Ballad Of Dwight Fry’ may not have had the gigantic commercial success of ‘I’m Eighteen’, never having been released as a single, and lacking the immediacy and pop nous of that particular track, as well as showing a more progressive and darker side to the band, but it is at least that track’s equal in terms of pure quality, and indeed it is the band’s ability to write classic album tracks such as this that have allowed Alice Cooper to remain at the top of the hard rock tree for so long. Their breadth gifts them the ability to craft live sets that reward the hardcore fan with a mixture of the easy pleasures of the singalong anthems designed to rouse the entire crowd, together with the depth of the lesser-known album tracks, which are compelling in a different way. Indeed, ‘The Ballad Of Dwight Fry’ became a key set piece in the band’s shocking (for the time) live show, during which Cooper was dragged off stage by a ‘nurse’, only to re-appear in a straitjacket that he ultimately escaped from, no doubt to the acclaim of the baying mob. Taking inspiration, once again, from the Broadway shows that so inspired the band as teenagers, it is the obvious theatricality of the song that enabled it to be used in such a way during their live show, a quality that set Alice Cooper apart from many of their hard rock peers in 1970. These peers, Steppenwolf and Humble Pie for example, tended to minimise the differentiation between band and audience, presenting themselves as bands of the people, as opposed to high concept artists, whereas Alice Cooper emphasised the other-worldly qualities that set them apart from the crowds. Although the theatrical rock show would become an all-conquering cultural phenomenon later in the decade (turbo-charged by Kiss’s larger than life characters and thermonuclear pyrotechnics), perhaps only David Bowie at this time offered the rock ‘n’ roll youth a similar avenue of escapism. In its use of an insane asylum setting, with a disembodied voice appearing in the introduction to wonder aloud “Where’s Daddy?”, one can draw a direct line from Alice Cooper to the heavier side of the musical spectrum that would pick up some of the threads woven by the band, and King Diamond in particular shows a clear debt to Alice Cooper’s creepy storytelling, even if the music itself owes rather more to NWOBHM and thrash than Alice Cooper’s more conventional hard rock. Quite apart from what it allowed Alice Cooper to do with their live show though, the track itself is a great example of the kind of interesting and sophisticated work that listeners familiar only with the slightly more basic likes of ‘School’s Out’ and ‘Elected’ may be completely unaware that Alice Cooper are capable of. The initial sections of the song combine acoustic strumming and electrified open chords to great textural effect, before a sky-scraping chorus with heroic lead guitar melodies takes the song to unexpected places, veering away from the obvious in a way that surprises and delights. Cooper’s vocal is staggering, hitting the notes with ease, but imbuing every line with enormous personality. When Cooper adds a stutter to the line “I’d give her back all of her play things / Even… even the ones I stole”, it speaks of the attention to detail that the band (along with producer Ezrin) are now in a position to apply to their composition and arrangements, and ‘The Ballad Of Dwight Fry’ as a result is a towering example of classic rock that stands alongside anything else released during that era, and continues to shine with undimmed lustre today.

Aside from the bizarre and unnecessary inclusion of the band’s cover of Rolf Harris’s ‘Sun Arise’ that closes the record in a shower of happy-clappy hippie bullshit, the only charitable reading of which is that Alice Cooper are satirising the kind of sentiment embodied by flower power, by setting the naive optimism of such a song against a backdrop of real-world darkness, there is very little fat on Love It To Death. Not all of the tracks can credibly be claimed to be classic, but the vast majority of them are at worst extremely good, and show Alice Cooper for the first time to be a band that are capable of the kind of coherent statement that their first two albums failed to get within a universe of making. The jaunty, organ-augmented 60s workout of ‘Hallowed Be Thy Name’ is huge fun, Cooper’s vocal rhythms and phrasing elevating the song to a level that the music alone would not quite merit, and the expert and elegantly wasted rock ‘n’ roll of ‘Second Coming’ contains the kind of brief snatches of twin lead guitar work that would become commonplace in the heavy metal that would shortly take many of the components of the Alice Cooper sound, and recast as part of a sonic framework that prioritised the riff above all else. Best of all though, is the riotous noise that constitutes ‘Is It My Body’, which combines a Cooper vocal that is by turns domineering and amusing, with a filthy garage-rock riff that sounds like The Stooges playing The Rolling Stones, and creates a primal magic that is every bit as glorious as that description sounds like it should be. Of particular note is Neal Smith’s outrageously groovy drum part, which swings with sibilant hi-hat hisses, and precision snare cracks in a way that would not shame a Motown rhythm section; the perfect demonstration of a drum part which sits squarely in the pocket, adding the final irresistible element to a display of rock ‘n’ roll supremacy that would be enticing enough without it.

The very title of Love It To Death demands the acclaim that the music thankfully merits, and the leering band of misfits that populate the front cover of the record almost dare the listener to try and deny the raw and majestic power that Alice Cooper are now able to draw upon. No true student of rock ‘n roll could realistically play Judas Iscariot to Alice Cooper’s messianic pull however, and after two records that showed promise and a degree of songcraft, but little appetite to edit their own worst impulses, the band have produced their first virtually unmitigated triumph at the third attempt. Indeed, Love It To Death was to be the start of a short golden period for the band up to the point at which they went their separate ways, following the classic Billion Dollar Babies, only two years later. Even the best songs on Easy Action, however, gave little clue of the stunning leap in quality that the band would be capable of, once their freewheeling eclecticism was given a little discipline by the twin influences of Bob Ezrin and their Detroit-based peers, and their rapid development is a salutary tale for all of the record labels that have ever written off talented, but wayward bands on the back of an underpowered debut, or a rushed follow-up. The album absolutely shines with the confidence and conviction of a band that realised that they had found their sound, and were determined to ensure that every single person on the planet would have the opportunity to hear it, and the vibrancy and vitality that explodes from the speakers with every note played means that Love It To Death is an ageless, deathless work of art.

Score: 87%

Alice Cooper – Easy Action

Author: BD Joyce

Alice Cooper – Easy Action
  • Artist: Alice Cooper
  • Album: Easy Action
  • Year of Release: 1970
  • Country: USA
  • Label: Bizarre / Straight
  • Format: Jewelcase CD
  • Catalogue Number: 8122 79927 0

In the days before the marketing of albums was extensively planned, with the release date selected to maximise the impact of a record in a crowded marketplace, and an extensive touring cycle designed to wring every last drop of value out of a new set of songs, it wasn’t unusual for productive writers to release records within months of each other, each one hanging on to the coattails of the last. Easy Action, Alice Cooper’s second album, was released only 9 months after the interesting, but inconsequential, Pretties For You, to another collective shrug of the shoulders, and a general lack of acclaim and commercial success. Indeed, had it not been for the stratospheric success that the band (and post-1975 the man) enjoyed, thanks to the stellar run of albums that immediately followed this one, it is unlikely that anybody would be writing about it 50 years after its release, the album contributing, as it does, very little to the canon of rock ‘n’ roll. If the band’s output from Love It To Death onwards is a substantial tree trunk, with numerous bands and careers sprouting from it, inspired by the sound and striking image of Alice Cooper, Easy Action is but a small branch, connected to the trunk, but stunted, and growing no new life itself.

None of which is to say that the music is not enjoyable in and of itself, but simply that with the benefit of five decades of distance, we can see that Easy Action has cast no real shadow, it is but a translucent totem, bending, if not breaking in the wind. Viewed with that same distance, however, the importance of the album to the band’s career is clear. Easy Action is the slightly rickety rope bridge between the Syd Barrett worship and clumsy psychedelia of the band’s initial attempts at songwriting, and the lean, lithe hard rock that they would hitherto adopt wholesale, although the brief journey from the crumbling promontory that they are reluctantly vacating on their way to the continent that they would shortly conquer does at least, however transiently, offers some glorious views. The same bridge also contains a handful of rotting planks to be avoided on the route across, lest they give way and send the band and listener hurtling towards the abyss, but the thrill of imminent danger at least lends the album a frisson of excitement that is more fully developed on Alice Cooper’s next release, and arguably enhances the enjoyment of what is again a somewhat uneven and incoherent album.

The rather unbalanced nature of the album is perfectly encapsulated by the first three tracks, all enjoyable shorn of their context on this particular record, but so different in tonality and feel that the listener would be hard-pushed to identify Alice Cooper as the artist for all of them. Such heterogeneity doesn’t automatically have to been seen as a negative attribute of an album – The Beatles self-titled ‘White Album’ is perhaps the best example of successfully blending virtually the entire gamut of popular music to that point into a single release, but where The Beatles unerring ability to bend sub-genres to their will ensures that tracks with as little in common as ‘Piggies’ and ‘Dear Prudence’ somehow all retain a common thread which ties them all together, this is not the case with Easy Action, the huge stylistic jumps from track to track feeling unavoidably jarring and uncomfortable. One suspects that this is because the band are still in search of their true voice, and indeed, once they locate this, they are able to demonstrate how adept they become at replicating The Beatles’ trick on Billion Dollar Babies, which feels totally coherent, not just despite, but because of its variety.

So although the piano-led shuffle of ‘Mr. & Misdemeanor’, the breezy West Coast latin-inflected rock of ‘Shoe Salesman’ and the Beefheartian psychedelia of ‘Still No Air’ fail, perhaps unsurprisingly, in spite of their not inconsiderable charms, to hang together, there are a number of facets to Easy Action that form a lasting connection to the band’s later career. Firstly, the band’s predilection for Broadway musicals comes to the fore, most specifically Leonard Bernstein and Stephen Sondheim’s magisterial West Side Story. Inspired by the ‘us against the world’ gang mentality, Alice Cooper will return to the soundtrack that so inspired them on School’s Out‘s ‘Gutter Cat Vs. The Jets’, but at this point in their career, their devotion is shown by the naming of the album itself, a direct quote from the film version of West Side Story, while the aforementioned ‘Still No Air’ injects a finger-clicking interlude into the jittery tension of the rambling acid-rock, throwing out yet more quotes from the film. Although the cinematic scope and dramatic dynamics of the music itself are clearly huge influences on the band, it is no coincidence, given their attachment to Broadway, that Alice Cooper (the band, and then the man) would become known for their theatricality, from the make-up and gaudy stage-clothes of the early days, to the highly-choreographed set pieces of Cooper’s arena-filling show that endure to this day.

Moving away from the theatre, Easy Action also features several tracks that bring us, for the first time, the Alice Cooper voice that becomes the Alice Cooper voice from Love It To Death onwards. Still not confident enough to completely discard the Syd Barrett imitations wholesale, or the Lennon and McCartney harmonies that pepper the album, ‘Mr. & Misdemeanour’ does provide a glimpse behind the curtain at least, Cooper’s raw lasciviousness pre-figuring the leering style that he is now known for, still melodic and at times unexpectedly affecting, but his and his alone. We hear the same on the superb ‘Return Of The Spiders’, the track on the album that most signposts the way to the sound that they will soon popularise, but elsewhere, the band’s inveterate inclination to experiment, and utilise other voices as if they were running through options for wearing their hair, sees Cooper adopting an understated and even camp tone on the slightly bizarre ‘Beautiful Flyaway’. This curious song sounds not unlike an outtake from Sparks’ Kimono My House, a sound utterly natural for the Mael Brothers, but ill-fitting for Alice Cooper, even if, as ever, their knack of creating a catchy melody out of the most unpromising components ensures that the song is certainly not forgettable.

Despite the odd miss-step though, much more so than previous album Pretties For You, the best songs are both a huge step forward in terms of both pure quality, and also in terms of the band’s slightly circuitous voyage of discovery that ultimately resulted in them locating the sound that had been waiting for them to arrive. The first indication that something more interesting is within the band’s grasp is the fantastic ‘Below Your Means’. Although Alice Cooper’s vestigial tendency to lapse into aimless psychedelia means that the final minutes of the track travel rather too near to dreary ‘jam’ territory, it is not enough to undo the work of the rest of the song, which seamlessly combines a latin-inflected take on mid-period Beatles, with a heart-wrenchingly delicate slide guitar line, opening out into the kind of spindly lead work that Tom Verlaine based the entirety of Marquee Moon around, all floating on a thrusting garage rock groove. Clearly realising they were on to something, ‘Return Of The Spiders’ takes a similarly pulsating garage sound, but ratchets up the aggression and excitement. Thematically a nod to one of the band’s previous incarnations, The Spiders, the track is pivotal not just to Easy Action, but to the rest of Alice Cooper’s career. Having upped sticks from Phoenix to Los Angeles, in search of the patronage and record deal that they did indeed secure, by the release of their second album, the band had become disillusioned with life in the city of angels, and were on the verge of a fateful move north-east to Detroit. That city may be little more than a post-industrial wasteland these days, but in 1970 it was busy acting as a crucible for the invention of punk by The Stooges and the MC5, a good half a decade before The Damned released New Rose. Paradoxically, by looking backwards to pre-Alice Cooper days, the band in fact found their way forwards. Their electrifying take on 1950s rock ‘n’ roll, shot through with the kind of reckless nihilism that was the inevitable result of the 1970s bleak riposte to the hippie dream, makes it clear that a stripped back sound heavy on groove, but light on the kind of whimsy endemic to Easy Action and its predecessor, was absolutely where Alice Cooper’s talents lay. Although this facet of their sound failed to re-appear on this album, mere months later, they would mine this sound for gold on Love It To Death, and a legend would be born, only a little overdue.

Easy Action is a better record than Pretties For You. It repeats some of the same mistakes, and although the most egregious homages to early Pink Floyd have mostly been excised, what is left is still a mediocre hodgepodge, which covers a lot of ground, but without staying in any one place for long enough to truly establish a home. All of which is perfectly acceptable when everything falls into place, as it quite often does, and coincides with the nascent songwriting ability of a band that clearly have great potential. Too often though, the band’s impact is stymied by Alice Cooper’s almost self-sabotaging inability to play to their obvious strengths, not to mention the slightly contrived nature of some of the more freakish moments, even if they are less self-consciously off the wall than elements of the previous record. The high points of the album are worth discovering though, and although it would be an exaggeration to suggest that Easy Action is an underrated triumph, it is not outlandish to suggest that it is under-appreciated, and very much worth seeking out, assuming the listener is already familiar with Alice Cooper’s more obviously essential output.

Score: 64%